Google

Gold winner in The Creative Circus Student Show.

Using some high-tech tech, we created a new feature for Google Maps that gets users from the parking lot to their final destination without overcomplicated directions.

Parking Lot Signs

These signs are placed where people need Breadcrumb the most.

Central Park Maze

What better way to demonstrate the power of Breadcrumb than a maze in the middle of NYC?

Google Homepage

This game appears on the day Breadcrumb is launched. Players use the arrow keys to follow the orange path as best they can.

At the end of the game, this video explains the new feature.

AD/Animator: Audrey Saunders